Special Message for Sales and Marketing Candidates
Dear Sales/Marketing Professional,
UCG companies generate a tremendous array of high-priced, highly-focused content
... everything from huge bustling trade shows to individual online training for
software developers ... a database of thousands of petroleum prices to a site packed
with best practices for investment advisors ... robust workflow tools embedded in
customers' systems to print directories of medical codes for healthcare professionals.
For a better picture of our products and the channels we use, check out each company's
We are the dominant and most respected information provider in most of the markets
we serve. And we are as compulsive about the quality of our sales and marketing
efforts, our tactics and strategy, as we are about the quality of our content.
In our businesses the most successful sales and marketing pros stay close to the
markets they deal with … understand customers’ most pressing needs … and recognize
untapped opportunities to be explored and captured.
We know that the most productive marketers can tell if customers of one service
are candidates for up sells, cross sells or an altogether new product. And they
are adept at leveraging social media, blogs and tweets, to generate scores of rich
leads and converting them to customers.
Our sales and marketing professionals seize opportunities, they zero in on lucrative
bundling and packaging transactions ... they have the imagination and industry to
develop large files of new prospects ... to forge partnerships and affinity deals
that may be worth millions. They generate copy, telesales scripts and offers that
are written and delivered in the tone, voice and language of the prospect because
they know the prospect so well.
We are obsessed with results and measure everything -- long or short copy ... a
new email subject line ... an integrated phone, email and print campaign ... the
power of a glossy four-color print brochure and more. Our marketers dig into the
numbers to evaluate the quality of leads, the net profit ratio and the life-time
value of campaigns.
The president of each company expects sales and marketing pros to roll up their
sleeves, take charge or fly solo in a pinch, and to excel when collaborating with
a team of editors and publishers, graphic designers, customer care reps and software
Since 1977, UCG companies have won more than 100 awards and honors for excellence
in business information services. Our sales and marketing efforts are equal to this
high standard. Take a look at the sales and marketing opportunities in our portfolio
of companies , see how each company markets and sells its products and how your
strengths and skills fit in.
And go here to see why Washingtonian Magazine named
UCG a great place to work.
Check out our job opportunities