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LocationInsight Rebrands As Placeable™ and Solves the Dirty Location Data Epidemic Currently Diminishing Large Advertiser Results

Launches the First Cloud-Based Location Data Management Solution For Large Advertisers to Fuel Location-Based Marketing Success

DENVER, CO - August 20, 2013 — Demonstrating that advertisers can and will accomplish more with clean location data that’s accessible, accurate and usable, LocationInsight today unveiled its rebrand as Placeable. This new corporate identity is designed to convey the company’s commitment to making large advertisers “placeable” on search engines, maps, directories, local pages and in the real world. Placeable advertisers are far more competitive locally than other large advertisers, because they power their campaigns with accurate, comprehensive, and reliable information about their locations.

Along with the rebrand, the company is launching a commercial version of its location management and marketing platform by the same name, Placeable. This cloud-based platform already powers more than 2 million locations for some of the world’s most recognized brands – including Bank of America, Western Union, American Express and Nationwide Insurance. Placeable will now be available to all large advertisers and agencies managing many physical locations that look to compete more successfully on the local level.

“Inaccurate and dirty location data costs U.S. businesses over $10 billion in lost sales every year,” said Ari Kaufman, CEO of Placeable. “It’s not Google’s fault when you pull up to a vacant building in your car using Google Maps instead of the place you intended. The listing was at fault. Advertisers are providing the ecosystem with bad data—and the bigger the advertiser, the dirtier the data. At Placeable, we are on a mission to clean advertiser data, make it accessible to the business, and usable by its partners. Placeable will ensure that when a consumer is interested in tracking down a brand, product or store, they will find it with accurate and usable information.”

Cleaning and Automating Data to Solve the Location Conundrum

When using a mobile-based map for directions, users receive inaccurate information nearly 20 percent of the time. Placeable gives advertisers the power to aggregate their location information, cleanse and normalize it, and manage a comprehensive and accurate data set on an ongoing basis. Location information is unleashed from internal IT, handing the marketer and agency the power to use their data to drive results.

Placeable is designed to feed any system or partner, boost their capabilities and guarantee more powerful local search and advertising results. Integrating accessible, accurate and useable location information with search engines, directories, maps, local pages, locators, social networks helps advertisers compete more effectively on the local level, drive more impactful campaigns, and direct more people to their locations.

For more insight into the company’s rebrand and enhanced solution offerings for better location-based information, visit www.Placeable.com

About Placeable
Be Placeable. Formerly known as LocationInsight, Placeable aims to help large advertisers improve results and the local consumer experience by enhancing the optimization of directories, local pages, search engine maps, locators, social networks and search engines listings. By combining the industry’s most advanced location platform with unique data management and content syndication solutions, Placeable location marketing technology powers millions of locations worldwide for brands like Bank of America, Western Union, American Express and Nationwide Insurance. Placeable is based in Denver, CO. For more information, please visit www.Placeable.com.

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Brynn Moynihan
HORN. for LocationInsight
locationinsightteam@horngroup.com
(646) 202-9753

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